|
|
|
|
|
|
|
|
|
Strength |
Weakness |
The strength of a campaign is having a high-quality music production for distribution. Narley wants his sound to be as good as an independent artist as a significant artist (Leviatan, 2022). Digital marketing is an excellent fit for his platform, and being consistent across social media like Facebook, Instagram, and TikTok can show the brand's growth and thus increase fan engagement. (Quinn, 2021). By inspiring their brand, independent artists with management can increase their chances of creating a career pathway (Management, 2021).
|
The weakness of campaigns is that poor marketing can include not understanding the products and services offered to followers, so being consistent with tools like a timetable or calendar can keep followers engaged (Veen, CEO of DIY Media Group, 2021). Share engaging text to keep consumers engaged by connecting with shares, likes, and comments that will help increase followers or increase awareness. Moreover, reaching new followers can cause issues of not understanding the demographic. Learning engagement, scheduling, content creation, and hashtags or having analytics tools can increase awareness of following. (Barnhart, professional writer, and content critic, 2021).
|
Opportunities |
Threats |
Creating musical opportunities will focus on genres that can directly examine the aspects of the people's influence on Rio music, which can be an excellent way to help determine demographics (Nguyen, Musician, 2019). Interestingly, today's technology is more beneficial for independent artist events. Using steaming tools, social analytics, and websites creates a broader reach for fans (Howarth, science professor, 2022). Nguyen, 2021 Therefore, niche marketing is the key to strategizing by attracting genuine fans (Nguyen, Musician, 2019).
|
As a music artist, he needs to meet in his career to attract an agent, build revenue, and have a more robust marketing strategy (Zimmerman, 2021). There are threats to the client's campaign in his surroundings trying to find a booking. An artist's online protection is essential for investment in a product and service; therefore, talking to a team before aiming for a goal can keep the strong position for protecting the artist's brand. (Veen, CEO of DIY Media Group, 2021). The music industry has been shut down by coronavirus, so gigs and venues were at a stop these past years, but music concerts are gradually coming back. However, digital social networks have grown over the past few years, allowing customers to expand their fan base through online programming (Veen, CEO of DIY Media Group, 2021). A major artist has a benefit package of more money, royalties, and a broad audience for the traditional and digital market. Independent artists have new technological tools to create a larger platform for themselves. If Rio goes independent or signs with a record label? Each has its advantages and disadvantages. Simply knowing how to utilize the product and service can grow a brand.
|